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About us

Trust in AI starts with transparency. Our strength is the development of AI that our clients can understand, systems that not only produce outputs but also justify the results. We call this Nitid AI.

What Makes Us Different

We are not a typical AI company. Our focus is on niche, high-complexity engineering problems where deep technical understanding is essential. We specialize in:

  • Transparent, Explainable AI (XAI) solutions

  • Turnkey projects from design to deployment

  • Tailored models built from scratch—not off-the-shelf

  • Cross-sector industry expertise in food, aerospace, packaging, and healthcare

  • High-impact projects with positive effects in sustainability.

What is Explainable AI?

Most AI systems act like a black box—you see results, but not the reasoning. Explainable AI (XAI) changes that by revealing the decision-making process in a clear and transparent way.

Why it matters in industry:

  • Builds Trust– Understand the logic behind every AI output

  • Enables Smart Automation– Real-time AI-based control of actuator variables

  • Improves Model Design – Identify and correct biases efficiently

  • Enhances Collaboration – Integrate human expert knowledge in the model

  • Ensures Compliance – Maintain oversight and control over critical operations

At Nitid AI, explainability is at the heart of who we are.

Our founder, Dr. Javier Viaña—recognized by Forbes as an expert in Explainable AI—shares the importance of transparency in AI in this TEDxBoston talk, “The Black Box Emergency,” which has garnered over 200k views.

Nitid AI Principles

We believe great AI is built with purpose, precision, and real-world impact. These principles are at the core of everything we do:

  • Explainability First– Our transparent models enable real-time AI control by identifying optimal actuator values to improve key process KPIs.

  • Embrace Complexity– We thrive on solving the hard problems that others avoid — because those are the ones that matter.

  • Tailored from Scratch– Every solution is custom-built, developed from a deep understanding of our client’s technology.

  • Sustainability with Savings– We design intelligent systems that minimize waste, cut costs, and support long-term environmental goals.

Value Proposition

Our AI solutions are transforming industries by boosting performance, accelerating innovation, and enabling sustainable change:

  • KPI Optimization & Smart Automation– Enhance control by dynamically adjusting key process variables using explainable AI

  • Scalable R&D Acceleration– Reduce experimentation cycles and accelerate innovation with intelligent AI pipelines

  • Sustainability & Circular Economy– Optimize resource use, reduce emissions, and lower operational costs

How we work?

We combine deep tech expertise with real-world industry insight through a distinctive approach:

  • Strategic Pillars – Our projects blend cutting-edge AI, complex systems engineering, and hands-on industrial experience

  • Collaborative by Design – We work closely with research centers, creating innovation spaces like the Deusto AI Lab, to co-develop solutions that bridge research and real-world application.

  • Rooted in Academia – With our founding team coming from MIT, we maintain strong ties to leading academic institutions to stay at the forefront of scientific and technological innovation.